Internet E-Commerce is one of the most complicated and confusing elements of running a commercial website. This page is aimed to explain most aspects of e-commerce. Some information may be overwhelming, so please take it in slowly.
It is very important to have some basic knowledge about the internet, web design and the processes involved.
Terms to remember when reading this article:
E-Commerce:
Online payments for goods and services.
Shopping Cart: The software used on your website to collect customer
product orders.
Merchant Facility: The mechanism where funds from the customer's credit
card are deposited directly into your bank account.
Credit Card Fraud: Where someone has gained access to credit card
details and illegally uses it to purchase goods.
We are going to break this page into several sections:
1. E-commerce Software and Web Design
2. Credit Card Processing and Banks
3. Credit Card Fraud
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E-COMMERCE SOFTWARE & WEB DESIGN |
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We're
starting with the hardest part and sometimes the most neglected, least thought
out element of running an e-commerce website.
However, Value Hosting Australia is the primary development partner and sponsor of Site Spot Shop, which is a powerful yet easy-to-use website builder and content manager with E-Commerce Shopping Cart integration! We have provided a lot of industry knowledge, technical advice and expertise to ensure the success and usability of the website builder. Another alternative is to use software designed specifically to enabled your website for e-commerce. Many of our customers use EziMerchant. There are lots of other commercial software products on the market. Do a search on the internet for "shopping cart software". One of the most popular and free shopping carts available is OScommerce. But with most free products, getting help is never easy. Are you planning to build the website yourself? If you are, we assume you have an in depth understanding and technical knowledge about web design, html code and web hosting servers. Everyone needs to operate on a budget so it's understandable that you would prefer to save some money by creating the website yourself, however if you have not designed a website before, especially an e-commerce website, then it is recommended that you contact a web designer who has experience with e-commerce. |
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2 |
CREDIT CARD PROCESSING & BANKS |
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When a customer's credit card is charged, the funds must be transferred into your
bank account. So how does this happen? Without going into too much technical detail, the customer's bank needs to receive a request for those funds to be taken out of the credit card. This request is given by a Merchant Facility which is operated by a bank. Merchant Facilities As a business owner, you need to decide whether you want to have full control over payment processing, or if you are happy to delegate the responsibility to a 3rd party. Option 1 - process payments through a 3rd party facility. Processing payments through a 3rd party is
where a company allows you to process payments through their own Merchant
Facility. Most 3rd party facilities take a small percentage fee off the
transaction amount. Some also charge a small fee per transaction. Advantages:
Disadvantages:
Normally this option has higher transaction fees than having your own merchant facility, resulting in being a costly option if you are processing a high volume of orders. Example company's which offer this service: Its very important if this option is chosen that you select a reputable company in this area. Don't compromise when it comes to your money.Option 2 - maintain full control and processing. To maintain full control and processing, you will need a Merchant Account with a bank. Most banks will ask you to submit a full Business Proposal and an annual profit estimate to ensure that your business will be viable on the internet. This can sometimes be a difficult process, so please consult your bank. DirectOne have compiled a list of bank contacts. [ Click Here to View The List ] A partially outsourced option where you have your own merchant facility, however another company handles the credit card processing. Advantages:
Disadvantages:
We recommend the following Australian company: As far integrating your chosen payment gateway with your website, both options require a high level capability in html and web site administration. Option 3 Alternatively if you don't want to get involved on that level or can't justify the effort & expense, then you can simply offer cheque or money order payments, and no credit cards. You can simply create a form with a list of your products. The user could select 1 product from a dropdown menu, or several products using checkboxes. You could include a script that will automatically calculate the prices. Once the form is submitted, an email is sent to you with the order information. The visitor is then shown a page which says, eg: "Thank you for ordering. We have received your order for [{x_product}]. Please make cheques payable to 'So and So Company' for $[{x_amount}]. Post to: etc etc etc" Phorm is a great form processor for PHP. Please consult a web designer with programming experience. New Services Value Hosting Australia provides secure certificates for all VHA customers to purchase and utilise with their websites. A Secure Certificate allows you to process credit card information on your website in an encrypted form. The advantage of this is that visitors will feel safe to give you their information. Depending on your budget or requirements, we offer Shared Certificates or Full Certificates. For more information, please visit Secure Vault. |
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3 |
CREDIT CARD FRAUD |
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Credit Card fraud has been around since Credit Cards became popular in the 1970's.
Fraud has proliferated on the Internet due to anonymity and the speed of
information transfer.
The 2 most common forms of fraud that occur via internet transactions are: Unfortunately, Credit Card fraud is here to stay, but there are several things you can do to avoid fraudulent transactions from being processed through your business. 1. Never never never accept orders from Nigeria, Ghana or any 3rd world country. This is a sad case where the local governments in those countries are powerless to stop fraud. 2. If possible, try confirm purchases via telephone or email. If the phone number or email address given is invalid, this is a warning sign. 3. If applicable, ask for the security code on the back of the Credit Card. 4.If the name on the Credit Card does not match the name given when purchasing the product, this is a warning sign.
5. If the credit card details seem to be an obvious 'cut n paste', this
is a warning sign too. 6. If possible, do not allow automatic Credit Card charging. If you can use a facility that allows you to confirm each transaction, you can easily eliminate fraud by discarding dodgy purchases and only confirming legitimate transactions. |
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CONCLUSION
If you want an easy way to sell products online while still maintaining control over the look and feel of your website, we recommend our Site Spot Shop solution.If you expect your shop to be very busy with many transactions every day, or plan to expand your business then don't hesitate to implement your payment gateway to a level which is the most professional and gives you the most autonomy over your online payment system. With this in mind, Option 2 is recommended.
